Tag Archive: Director Finance

Homepage Overlay Boosts Subs

If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!The folks at PETCO  tested an email registration overlay ad that helped lift subscriptions more than 400%.
Carol Ott, Director, Finance Reporting and Web Analytics, PETCO, and the team used Amadesa’s Customer Experience Suite to A/B test the ad (and [...]

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