“Discovery” has become one of the Web 2.5 buzzwords over the last year, though I have to admit the word enjoys the benefit of fuzziness. Nailing down precisely how, where and when people are to “discover” what they need rather than just search for it is a challenge.
Source:What You're Missing: From Search to Discovery [...]
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Tag Archive: Discover
What You're Missing: From Search to Discovery
Discover And Optimize: Buy-Side Optimization Adds To The Stack
As we explored in our Grill the Vendors panel at last week’s OMMA Behavioral, the “optimization layer” of the ad network value chain has come on strong this year as companies like Rubicon Project and AdMeld help publishers squeeze the most revenue from a depressed CPM market. These companies help publishers find in real time [...]
Widget marketing 101
VIDEO: Discover how you can harness widgets to give your brand a viral presence on the internet.
Source:Widget marketing 101
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