Cross-channel online marketing makes the sale
Source:Search and Display Advertising Synergies
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Tag Archive: Display Advertising
Search and Display Advertising Synergies
Search Marketing Daily: How A Billion Dollar Mobile Investment Could Support Search And Display Online Advertising
Within the past month, two tech leaders have made investments in mobile to the tune of more than $1 billion. these investments will likely support search and display advertising. Patrick Moorhead, vice president and director of mobile platforms at agency Draftcb, says if he hears one more client say “I don’t think mobile is a [...]
Advertiser Self-Checkout Can Boost Sales Of Display Ads
In a prior post, I hypothesized that one of the reasons that publishers have too much unsold inventory is because of the overall lack of “self-serve” systems. Buyers simply do not have access to the publisher’s standard products — common ad products such as IAB banners and other basic products that a publisher offers to [...]
Online Media Daily: Report: Google + AdMob = 24% Mobile Ad Network Share
When Google announced its proposed $750 million acquisition of AdMob earlier this month, there was little question that the deal would create a powerhouse in mobile display advertising. But exactly how strong a position the combined companies would have was more difficult to quantify.
Source:Online Media Daily: Report: Google + AdMob = 24% Mobile Ad Network [...]
Selling Brand Awareness Online: Back To The Future?
What do the Geico Caveman TV ads have in common with the Mohegan Sun sign at the new Yankees Stadium? Well, for starters, you cannot click on them. And despite the great hope metrics mavens have held for clickstream proof of online ad efficacy, virtually no one clicks on online display advertising. Unless “someone” refers [...]
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