Marketers have found success by segmenting online consumers by location, especially with paid search marketing. These strategies often use IP addresses to target online ads to visitors from specific regions or cities.
Now GPS is being added to mobile devices. The coordinates are accurate within a matter of feet, rather than miles. This is opening up [...]
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Tag Archive: Driven
GPS Ads Drive Store Traffic
Event driven promotions to make a sale
Why are some of your visitors hesitating when they get to their shopping cart? What barriers are they running into that stop them from taking action on your site? What are you doing at these points to try and close the sale once you’ve identified that the visitor is hesitating?
I’ve…
Source:Event driven promotions to make a [...]
Socialnomics: It's a People Driven Economy, Stupid.
Socialnomics is a massive socioeconomic shift. Yet, some of the core marketing and business principals of the last few centuries will still apply. …
Source:Socialnomics: It's a People Driven Economy, Stupid.
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