Thank goodness for the economic downturn. Sounds crazy, right? But without tighter ad budgets, marketers might not have realized the importance of quantifying ad campaigns as quickly as they did. Perhaps that realization also fueled investments in companies with the technology to target marketing and advertising campaigns. In one example of how the recession has [...]
Articles and reports (online marketing, search engine optimization, internet best practices), software and resources, google ranking infos resources, tips & tricks, and a lot more...
Tag Archive: economic downturn
comScore's Fulgoni: Rumor Of Display's Death Greatly Exaggerated
CAPTIVA, FL – During the opening keynote at the Search Insider Summit here, comScore Chairman and Co-Founder Gian Fulgoni told members of the search marketing world’s elite that the economic downturn – and its negative impact on the digital advertising marketplace – “appears to have bottomed out.” He also revealed data contradicting the conventional believe [...]
Email economics: what to do in a recession
Here’s how to convince the CMO that more dollars, not less, need to go toward email marketing during an economic downturn.
Source:Email economics: what to do in a recession
Share and Enjoy:
What's in it ?
