There was a bit of a collective cyber-jaw-dropping over the release of AdMob’s Mobile Metrics Report Thursday. With the revelation that Apple’s app economy is estimated — and that should be “estimated” with a capital “E” — to be worth something in the neighborhood of $2.4 billion annually, there were the requisite comparisons to the [...]
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Tags: Admob, African Countries, Applause, Apple, Apples, Economy, Gdps, Hysterical Laughter, Metrics, Mobile Marketing, Neighborhood, Revelation
The good news: just as many RFPs are going out now as did last year. The bad news: the average site had a 50/50 chance of getting on the buy last year; the average site now has a one in three shot. After years of expansion, the digital marketplace is consolidating during this recessionary economy.
Source:What [...]
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