More than twice as many global consumers say they would rather drive an eco-friendly car (67%) than a luxury car (33%), and an even larger percentage would prefer to live in an eco-friendly house (70%) vs. merely a big house (30%), according to results from this year’s goodpurpose study, conducted by PR firm Edelman.
These [...]
Source:‘Eco-Friendly’ [...]
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Tag Archive: Edelman
‘Eco-Friendly’ Replacing Luxury as New Status Symbol
Branded Value via Mobile
Getting your target audience to have a positive experience with your brand is, of course, beneficial. However, not enough marketers are providing real value to their audiences, says Steve Rubel, SVP and Director of Insights, Edelman Digital. More marketers should strive to create a positive and useful experience in a branded context, he says.
Source:Branded Value [...]
Twitter Surveys for Quick Opinions
Marketing decisions are best made with a level of certainty about an audience’s preferences. You don’t want to start offering a feature that customers aren’t interested in. And you don’t want to push a marketing offer that they don’t care about.
Social media and data mining can be used to find an audience’s preferences. And as [...]
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