B2B content has always been a tough nut to crack when it comes to ad networking. By its very nature, trade publishing has a highly targeted and highly qualified audience that has often paid off handsomely in print. Your endemic advertisers realized incredible efficiencies by allying their brands and messaging with your content, and in [...]
Articles and reports (online marketing, search engine optimization, internet best practices), software and resources, google ranking infos resources, tips & tricks, and a lot more...
Tag Archive: Efficiencies
How Is Bond Trading Like Online Advertising?
I was visiting with the CEO and the SVP of Operations at a large online publisher and we started talking about ways to increase revenues and efficiencies. The CEO asked what kind of skills are needed to best manage the online ad business and make sure that the revenue needle is pegged at all times. [...]
PPC Integration, Part 1: Integrating PPC with E-mail
Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter. …
Source:PPC Integration, Part 1: Integrating PPC with E-mail
Share and Enjoy:
Update: Scripps Networks Looking For a Buyer For UK's uSwitch; Shopzilla Next?
Updated below: Scripps Networks Interactive (NYSE: SNI), the TV and online company, is finally putting its UK utility comparison site uSwitch on the block, after repeated rumors about it for the last year or so. It has hired Allen & Co to help in the sale process. With the market being difficult enough, it is [...]
Game Time For Self-Regulation Advocacy
With online advertising, especially on the display side, struggling to keep its bearings in a shaky economic landscape, the role of behavioral data as a critical component of driving new efficiencies grows all the time. Yet, for all its strategic centrality in the long-term game plans of online players, the ultimate rules that will [...]
What's in it ?
