Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. …
Source:Measuring Success 101, Part 1
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As the public profile of online behavioral targeting rises, the search for consumer-friendly ways of addressing the technology, privacy and opt-out procedures accelerates as well. Multiple projects seem to be running in parallel. The IAB is working on standardized ad labeling, explanatory language and procedures that content providers and ad networks can deploy. A number [...]
The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways. …
Source:Mobile Search Discovers a New Path: mobilepeople
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National brand marketers are in a challenging position as the power of localized marketing shows positive results. Some marketers need to reach large audiences through nationwide advertising, which makes it hard to localize the ads.
Alistair Goodman, CEO, 1020 Placecast, and his team strive to overcome this challenge–particularly for driving traffic to nearby brick-and-mortar stores. They [...]
Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. …
Source:Link Building Tactics 101, Part 1
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