If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!Three years ago, I had lunch with a pair of European email marketers who were attending our Email Summit in Miami. They’d traveled all the way across the ocean to learn about advanced email techniques from U.S.-based marketers who [...]
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Tag Archive: Email Marketing
B2B Buyers Still Want Basics from Your Email Marketing
I recently read some interesting survey research done by the venerable MarketingSherpa around what types of things B2B prospects would find “most useful” in emails sent about product and service offerings. If you have the required membership, you can read the article here.
They surveyed people considered to be B2B “buyers,” meaning…
Source:B2B Buyers Still Want [...]
Making Social and Email Work Together
Social is sexy; email is not. Social is alive and well; email is dead. This is the perception, but it’s not reality.
Smart marketers know that social and email work together well, and that by leveraging that relationship they can make both their social media and email marketing strategies more effective. This is just one [...]
Source:Making [...]
SMB Marketers Segment Emails by Preference, Behavior
Small-to-midsized business (SMB) marketers are primarily interested in segmenting emails by recipient preferences and behaviors, according to according to [pdf] a recent study by GetResponse.
The “2010 Email Marketing Trends Study” indicates that almost six in ten SMB marketers (59.4%) plan to segment their emails according to interest-based preferences of the recipients. The second most popular [...]
Social Media Success Means Learning to Let Go
For this week’s EmailSherpa case study, I had a long conversation with Eric Erwin, EVP Marketing & Product Development, Wilton and Tim Bay, Founding Partner, Shay Digital about the ways email and social media marketing can work together.
I compiled five of their best strategies in the article, available here, but there was another big [...]
Source:Social [...]
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