Tag Archive: Email

Retailer Email Volume Soars to New High

If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!Top online retailers set a record for the volume of promotional email they sent last week. According to Chad White, research director at Responsys and author of the Retail Email Blog, top online retailers sent their subscribers an average [...]

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Online Media Daily: Turner Broadcasting's Device Agnostic Approach To Mobile

In the mobile marketing space, Turner Broadcasting’s David Bronson said there is important competition among device makers to facilitate email and mobile video. BlackBerry may have led the way, but now the iPhone and Droid are “raising the bar.”
Source:Online Media Daily: Turner Broadcasting's Device Agnostic Approach To Mobile

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Email Feng Shui: The Unsubscribe Option

Early this morning, I was woken up by a constant pinging sound coming from my Blackberry.  Yes, I know I could turn it to silent or even off, but what can I say, I’m attached (they don’t call them “crackberries” for nothing).  After a few more hours of…
Source:Email Feng Shui: The Unsubscribe Option

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Q209 Email Open Rates Average 22%

The average second-quarter email open rate across 16 industries now stands at 22.2%, and has increased for the fourth quarter in a row, according to Epsilon’s  quarterly US email benchmark report for Q209 (pdf), which measured an 18.2% total increase over Q208.
As was the case in Q208, financial services – general, had the highest [...]

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Email churn shouldn't cost you

Follow these strategies for controlling unsubscribes and bouncebacks, and you’ll see a difference in your bottom line.
Source:Email churn shouldn't cost you

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