The bizarre concept that is newstainment has crept into the American lexicon and bombarded our TV sets. Ideological slants on the news, coupled with maniacal talking heads aiming for shock value over substance, are dangerous and growing trends. The misguided notion that it is okay to treat news as entertainment — as long as it [...]
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Tag Archive: Entertainment
Marketing Daily: Super-Natural: 'Valemont' Co-Brands With Verizon
MTV is launching a new short-form supernatural mystery series, called “Valemont,” which will combine TV, online and mobile story-telling. The collaboration with Electric Farm Entertainment, set to premiere today, features prominent brand integrations for Verizon Wireless, further highlighted by Verizon’s role in the mobile distribution of the content.
Source:Marketing Daily: Super-Natural: 'Valemont' Co-Brands With Verizon
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Average CPL Data by Category for Year Ending July 2009
Average cost-per-lead rates for CPG, Entertainment, Health, Non-Profit, Retail, Technology and Travel categories.
Source:Average CPL Data by Category for Year Ending July 2009
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