Are Facebook and Google rivals? No, not really. During Tuesday’s event announcing Buzz, Google execs kept shrugging at suggestions that they were competing directly with Facebook and Twitter, and presented their new product as an evolution for Google and an attempt to manage personal social data streams. Sure, that’s spin to some extent, but it’s [...]
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Tag Archive: Execs
Think Of BT As A Spiritual Cleansing
Behavioral targeting is one of those terms execs just want to stay away from because it’s often defined as a creepy technology that follows people around the Internet. But how will marketers understand and learn about the technology if no one wants to talk about it? I suppose you can hash out the details behind [...]
Execs Go Online for Business Intelligence
Internet = Information
Source:Execs Go Online for Business Intelligence
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Ad Execs Remain Upbeat On Online Ad Budgets, Display Looks Brighter Than Search
Advertisers and media-buying executives remain most upbeat about their prospects for buying online versus other media, but their optimism appears to be waning. That is among the conclusions of the most recent series of every-other-month “Advertiser Optimism Reports” being conducted by Advertiser Perceptions Inc.
Source:Ad Execs Remain Upbeat On Online Ad Budgets, Display Looks Brighter Than [...]
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