Though the vast majority of gift cards have traditionally been of the plastic type and sold in person, a sea change is occurring in the gift-card industry and has more consumers buying gift cards online and more retailers offering improved online gift card experiences – such as personalization and incentives, according to a recent survey [...]
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Tag Archive: Experiences
Mobile Insider: Getting You Where You Live
As much as we like all of those branded apps and leveraging the phone to activate TV programming and out-of-home advertising experiences, users do not always conform to the fantasies of national brands. The mobile competition for mindshare will be fought on the ground, close to home — and over the information that is most [...]
Flash-Forward
My favorite new TV drama this fall centers around a global incident in which every person on earth dropped into a state of unconsciousness for exactly 2 minutes and 17 seconds. During that time, everyone mentally “flashed forward” to the exact same time, six months into the future. The characters see a variety of different [...]
Asking The Right Privacy Questions
Ask anyone whether he or she wants advertising wrapped around a TV show, slipped atop a Web page or crammed into massive blocks of radio air-time, and the answer is now, and always has been, a resounding, “no.” And yet we live in and buy into a mediaverse that remains supported fundamentally by the practices [...]
Why our iPhone love affair remains unfulfilled
As marketers, what we love about the iPhone is the potential for delivering rich user experiences. Removing age-old impediments will make them richer.
Source:Why our iPhone love affair remains unfulfilled
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