Google’s proposed $750 million acquisition of mobile ad network AdMob would threaten privacy while also decreasing competition, two advocacy groups said Monday in a letter to Federal Trade Commission chair Jon Leibowitz. The organizations are asking the FTC to block the deal.
Source:Online Media Daily: Privacy And Consumer Advocacy Groups Cite Privacy, Competition Concerns With Google-AdMob [...]
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Tag Archive: Federal Trade Commission
Online Media Daily: Privacy And Consumer Advocacy Groups Cite Privacy, Competition Concerns With Google-AdMob Deal
VC Says U.S. Ad Industry Could Lose If BT Moves Offshore
Jeremy Liew is concerned. The managing director at Lightspeed Venture Partners says that with the Federal Trade Commission framing the topic of BT around privacy, the climate is ripe for government regulation of companies that support online targeting. These companies could move operations offshore to escape restriction — which would mean losing many U.S. jobs [...]
Liable for Bloggers’ Claims
The Federal Trade Commission on Monday published the final version of its Guides Concerning the Use of Endorsements and Testimonials in Advertising. These new rules govern how companies can use consumer, expert and organizational endorsements to make claims about products.
There are many important updates, which become effective Dec. 1. MarketingSherpa is working on an article [...]
Affiliate ‘Flogging’ in Question
While we wait for the Federal Trade Commission to release its final revisions to its testimonials and endorsement guidelines, I’ve been talking to several experts to get a better idea of what the revisions might mean.
Last week, I spoke with Todd Harrison, Partner, Venable LLP, who focuses his practice on federal, state, and international consumer [...]
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