How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster. …
Source:Focus on the User
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Tag Archive: Focus
Focus on the User
How To Assess Why Some Affiliates Outperform Others
Recently, I wrote a blog post about looking at the data in your analytics to understand not only what is happening in the most important areas of your site, but also why these things are happening. I chose to focus on “Search” as the traffic source and used that as my main example…
Source:How To Assess [...]
Personalization Puts Focus On BT In 2010
Google and Yahoo have launched BT dashboards to give consumers control of the ads they see. College students don’t care about trading information for targeted ads, but sometimes they change their minds once they graduate and get a job.
Source:Personalization Puts Focus On BT In 2010
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CPGs Focus on Social Relationships
Bringing people closer to their everyday brands
Source:CPGs Focus on Social Relationships
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C-Suite: Ad Providers More Important to Strategy
As cautiously optimistic global C-suite executives continue to focus on cost-containment, they expect that their advertising and communications providers will become more critical to their business strategy in the coming months, according to (pdf) research from Doremus and the Financial Times. The sixth annual “Decision Dynamics” study found that, at 20% more important this year, [...]
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