If everyone wants self-regulation with teeth — self-regulation that convinces skeptical privacy advocates and the FTC that the industry can be trusted not to cut corners, exploit loopholes or cast a blind eye on violators — then it needs a really smart RoboCop. Former About.com CEO and head of Better Advertising Scott Meyer says he [...]
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Tag Archive: Ftc
Online Media Daily: Privacy And Consumer Advocacy Groups Cite Privacy, Competition Concerns With Google-AdMob Deal
Google’s proposed $750 million acquisition of mobile ad network AdMob would threaten privacy while also decreasing competition, two advocacy groups said Monday in a letter to Federal Trade Commission chair Jon Leibowitz. The organizations are asking the FTC to block the deal.
Source:Online Media Daily: Privacy And Consumer Advocacy Groups Cite Privacy, Competition Concerns With Google-AdMob [...]
Social Media: FTC Blogger Rules Foster Double Standard
Source:Social Media: FTC Blogger Rules Foster Double Standard
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Affiliate ‘Flogging’ in Question
While we wait for the Federal Trade Commission to release its final revisions to its testimonials and endorsement guidelines, I’ve been talking to several experts to get a better idea of what the revisions might mean.
Last week, I spoke with Todd Harrison, Partner, Venable LLP, who focuses his practice on federal, state, and international consumer [...]
Testimonials at Risk
Advertisers beware: the FTC is reviewing changes to its guidelines for testimonials and endorsements–the first such changes since 1980. If approved, they could impact everything from social media marketing to late-night TV ads.
Source:Testimonials at Risk
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