Tag Archive: funnel

Email Summit Lessons 2010

This week we’re looking back on MarketingSherpa’s fifth annual Email Marketing Summit and what we learned from the over 600 marketers who came to Miami.
Take a look at our full wrap-up report with seven takeaways. It’s perfect for attendees who want to revisit key themes, and for those who couldn’t make it this year. [...]

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Keys to E-Commerce Success

Lower satisfaction further down the purchase funnel
Source:Keys to E-Commerce Success

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Effective PPC Ad Copy 101, Part 2

We’ve covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we’ll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. …
Source:Effective PPC Ad Copy 101, Part 2

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The Decision-Making Funnel, Stage 4: Action, Part 1

We’ve been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We’ve already examined awareness, interest and desire. It’s time for some action. …
Source:The Decision-Making Funnel, Stage 4: Action, Part 1

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The Decision-Making Funnel, Stage 3: Desire, Part 2

We’ve been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We’ve already examined awareness and interest, and now we continue looking at the desire stage. …
Source:The Decision-Making Funnel, Stage 3: Desire, Part 2

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