The crusade for net neutrality is turning into a food fight between Google and wireless broadband providers that has cable operators struggling to stay in the game and regulators changing the rules. With streaming video a compelling new alternative to television and mobile phones far outnumbering personal computers and tvs, net neutrality has become a [...]
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Tag Archive: game
OMMA Behavioral Post-Game: BT Gets Ahead Of The Curve
Like the most effective behaviorally targeted ads themselves, which often appear out of context, I was most impressed by the progress BT has made while hosting OMMA AdNets last week, two days before OMMA Behavioral. I was getting “dand#233;jand#224; vu all over again” while listening to those panels on the new agency involvement in ad [...]
Marketing Daily: L.L.Bean Goes Mobile With ‘Moosentration’
The game features three skill levels, 24 game variations and eight pictures sets to choose from. Gamers can test their memory skills by matching images hiding behind L.L.Bean-branded card tiles. Images include L.L.Bean and Maine iconic items such as Bean Boots, lighthouses and wildlife critters. The mobile app will be promoted on social network sites [...]
Mobile Marketing Daily: 'Pre' Game: Goodby Effort Sparked Early Interest In Smartphone
Sprint’s ambitious “Now Network” campaign this spring, which included home page takeovers on sites including Yahoo, YouTube and AOL, laid the groundwork for the June launch of the Palm Pre, the carrier’s much-hyped answer to the iPhone. The Internet effort, by Goodby, Silverstein and Partners, garnered much attention for its innovative interactive elements and last [...]
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