As the mobile market continues to grow, mobile advertising opportunities are growing right along with it. The capabilities of the ads, too, are quickly expanding.
This week the Mobile Marketing Association released a Rich Media Mobile Advertising whitepaper. You can take a look at the free six-page guide to get a quick introduction to the types [...]
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Tag Archive: Games
Rich Media Mobile Ads
OMMA Behavioral 2010: Let The Data Games Begin
As we assemble in New York on Thursday for the East Coast edition of OMMA Behavioral, the prospects for the behavioral advertising segment are at once strong and guarded. EMarketer Senior Analyst Dave Hallerman has some hefty projections for growth in the category: 21.6% this year and 20%+ growth out through 2014. More so than [...]
Mobile Marketing Daily: Don't Forget the iPod
The iPod shouldn’t be thought of by marketers as merely an afterthought in relation to the iPhone, especially when it comes to advertising in applications and games. New research shows that they used differently. Web surfing on the iPhone tends to peak during the week, while that on the iPod peaks on the weekend. Dayparting [...]
App Downloads Soar During Holiday Week
iPhone and iTouch app downloads levels are expected to be 28 times higher during the week between Christmas and New Year’s, compared with last year, according to a survey by PlayHaven and Mobclix.
“The week between Christmas and New Year’s has become the great ‘Game Rush’ for iPhone games – essentially what Black Friday is [...]
Source:App [...]
Mobile Insider: Lost In The Android Bazaar
This week major mobile game maker Gameloft announced its intentions to curtail Android development, in part because this market has none of the merchandising chops of the iPhone. “On Android, no one is making significant revenue,” says Gameloft’s head of finance. “We are selling 400 times more games on iPhone than on Android.” Some mobile [...]
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