Think about it: if those questions really are FREQUENTLY ASKED, why the heck isn’t your regular copy answering your visitors’ questions?
Unanswered questions keep visitors from buying/converting — that’s not theory; it’s a fact!
So why, oh why, would you knowingly allow your persuasive copy to ignore a frequently asked question? Why…
Source:FAQ Page = A Sign [...]
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Adobe’s acquisition of Omniture created industry gasps, but very few experts really understood Adobe’s intentions the way Bryan Eisenberg has.
And then the jerk overly generous guy goes and shares his insights on someone else’s blog! How the heck are we supposed to build readership when he does things like that?
All kidding…
Source:Is Bryan’s Brain Elswhere?
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