Virgin Mobile USA will promote the updated plans with a multifaceted marketing campaign that will include print, online and out-of-home advertising. The company will also include its message on coffee cup sleeves in 30 of the most trafficked airports nationwide. The sleeves read: “Take It To Go … The Internet that Is.”
Source:Marketing Daily: [...]
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Tag Archive: Home Advertising
Marketing Daily: Virgin Mobile Expands Prepaid Broadband Plan
Mobile Insider: Getting You Where You Live
As much as we like all of those branded apps and leveraging the phone to activate TV programming and out-of-home advertising experiences, users do not always conform to the fantasies of national brands. The mobile competition for mindshare will be fought on the ground, close to home — and over the information that is most [...]
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