Video game category buyers (those spending at least $1 per month on game-related content) consume several other forms of new media at a rate higher than the general population, according to research from The Nielsen Company.
Video game category buyers, who comprise 24% of US households, devote a percentage of their wallet share at a rate [...]
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Tag Archive: Households
Video Gamers Consume New Media
MediaDailyNews: Scarborough Adds Cell-Phone Sampling, Reaches Younger Demos
Scarborough Research is adding cell phone-only household samples to 20 markets covered by its local market study. The new data from cell phone-only households will be incorporated into Scarborough’s local market survey beginning with the next release, scheduled for October 2010.
Source:MediaDailyNews: Scarborough Adds Cell-Phone Sampling, Reaches Younger Demos
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Consumers Will Stay at Home for Super Bowl
Most US households will be watching the Super Bowl at home this year, according to new research from The Nielsen Company.
Most Households Will Spend Same or Less
Eighty-six percent of US households plan to spend the same or less on food and beverages for the Super Bowl this year as they did last year. Only 5% [...]
MediaDailyNews: Arbitron Speeds Up Cell Phone Sampling
The battle for the hearts, minds and wallets of radio broadcasters continues. Arbitron, the incumbent radio ratings research firm, will increase its target sample sizes for cell-phone-only households in its diary markets this spring.
Source:MediaDailyNews: Arbitron Speeds Up Cell Phone Sampling
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Leisure, Business Travel Still Iffy for 2010
More than half (53%) of all US households are planning at least one leisure trip between now and April 2010, down slightly from the 56% who said the same in October 2008, according recent research from Ypartnership and the US Travel Association. These results – the result of ongoing economic woes – suggest that travel [...]
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