Target last month said it was the first major retailer to let shoppers nationwide access gift card accounts from smartphones, and have the barcode scanned at checkout. On Wednesday the company said it had another first among retail chains: offering scannable mobile coupons directly to customers that they can redeem via barcode at checkout. Other [...]
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Tag Archive: Hype
Mobile Marketing Daily: Smartphone Surge Means More Mobile Media
With full year sales results in, it might not be complete hype to call 2009 the Year of the Smartphone. (At least until that title is shifted to 2010). Sales of high-end mobile devices increased nearly 24% to 172.4 million units worldwide last year even as over mobile phone sales dipped 0.9%, according to Gartner [...]
Holiday Promotions Your Visitors Can’t Resist
I decided to participate in the Black Friday craziness by taking a ride up to the Park City outlets to see what the hype was all about. I must say that I got sucked right into the whole thing. Take an extra 20% off the lowest listed price–now that’s what I…
Source:Holiday Promotions Your Visitors Can’t [...]
eMarketer Cuts Through the Mobile Penetration Hype
Users versus subscriptions
Source:eMarketer Cuts Through the Mobile Penetration Hype
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Search Insider: The Year (Almost) Of Mobile Search
To be honest, I had written off mobile and mobile search. Despite years of hype, we’ve seen only pockets of relevant opportunities for our clients, and even there the opportunities were very, very small. The other week, however, I had a conversation that piqued my interest. In speaking with the heads [...]
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