Ed Kaczmarek
Director of Innovation, Consumer Experiences
Kraft Foods
Source:Kraft’s Mobile Branding Recipe
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Tag Archive: Innovation
Kraft’s Mobile Branding Recipe
Search Marketing Daily: Has Google Strung Its Pearls Of Innovation Too Tightly?
Similar to the way a delicate strand of pearls too tightly strung on a strand can buckle and appear out of place, Google may have begun to piece together too many services. Each pearl in the analogy aims to represent another service, from Google Content Network to Nexus One, all strung together by an advertising [...]
How to create an award-winning mobile campaign
With the Mobile Marketing Association announcing the winners of the MMA Awards this week, mobiThinking asked eight seasoned mobile awards judges for their hot tips for creating a successful and award-winning campaign.
Why should you want to win an award?
For the brand – it’s great publicity for your mobile service. Highlight your innovation to consumers. [...]
Making Mobile Social Work for Marketers
David Berkowitz
Senior Director, Emerging Media & Innovation
360i
Source:Making Mobile Social Work for Marketers
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What's It Like To Be A True Marketing Geek? John Nardone Knows
John Nardone, CEO of [x+1], describes himself as a “marketing geek” who became addicted to the “thrill of innovation.” As part of the Internet in the early days, many of his projects were the first of their kind. According to Nardone, “I put the first video ad on the Internet, and the first ad online [...]
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