Now that a bit of the fervor over branded apps has died down, it has become clearer to a lot of marketers that not every brand translates easily into the kind of utility consumers really want on their phone. Some publishers tell me that they are getting a lot of interest from marketers who want [...]
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Tags: Apps, Audience, Branded Media, Fervor, Insider, Lost, Lot, marketers, media source, Publishers, Sole Sponsor, Sponsorship, Utility Consumers
Whenever you hear an ace pitchman like Steve Jobs start a presentation promising something “magical,” you know that he’s probably about to overreach what he actually believes is true about the product. And then, within minutes he pronounces the “magic” of “having the whole Web site in the palm of your hands.” Yeah, the dude [...]
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