In this last article in our series on Mobile Government, Andrea Volpini of Interact SpA shares with us some interesting examples taken from the Italian Public Administration, showing us how mobile Web can be used to provide better services to the citizens, and providing some useful suggestions for other Public Administrations as they approach these [...]
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Tag Archive: Interact
Mobile government: the forefront of Public Services
This is the first of a series of 3 articles exploring the concept of Mobile Government and its potential for improving public services.
The 3 articles are based on a pioneering study on Mobile Services State-of-the-Art in the Italian government sector conducted by our partner Interact Spa, an Italian company focusing on digital innovation and Web [...]
How Would Sterling Cooper Deal with Digital Natives?
I perused a recent survey conducted in the U.K. about how young adults, a.k.a. “Digital Natives,” feel about the Web. Like all surveys of this age group and how they interact with technology, it was fascinating.
The survey involved nearly a thousand participants ages 16 to 24, and the good news for…
Source:How Would Sterling Cooper Deal [...]
Marketing Daily: Captain Morgan Adds Voicemail Pranks To Effort
Diageo Rums Director of Marketing Tom Herbst describes the voicemail tool as “another outlet to interact with friends in the playful and fun-loving fashion synonymous with the Captain Morgan brand.” It also, of course, meshes with the tone of the overall Calling All Captains campaign, which is squarely aimed at young male adults. [...]
How Marketers Can Gain ROI From BT Campaigns
Despite promises that behavioral targeting allows marketers to hit the mark, few have seen the return on investments they should from campaigns, according to a recent report from Forrester Research. The report, "Five Ways To Improve The ROI Of Your Behavioral Targeting Campaigns," suggests that nearly one-quarter of all interactive marketers use BT. That number [...]
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