My latest MediaPost column attracted the ire of none other than Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB). So incensed with my accusation that many publishers abuse consumer privacy, he resorted to ad hominem attacks, going so far as to accuse me of "conning my readers." Sadly, ignoring his bluster, Mr. ...
Tag Archive: Interactive Advertising Bureau
IAB: Privacy Debate Moves Beyond Cookies
Preparing for MediaPost's OMMA Behavioral on Thursday, I caught up via phone with Mike Zaneis, VP of public policy at the Interactive Advertising Bureau, to take a deeper dive into the IAB's latest project, the Self-Regulatory Principles for Online Behavioral Advertising, published a few weeks ago. Source:IAB: Privacy Debate ...
Good to the “Last Click”
Joe Laszlo Director of Research Interactive Advertising BureauSource:Good to the “Last Click”
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