Get ready for a bloody fight over the mobile Web: The Internet is going mobile, and so are some of the Web’s enduring controversies about a digital ad economy. Will mobile ad networks live to see the next stage of the platform they helped create?
Source:OMMA Magazine: The Ad Net Wars Move to the Mobile Front
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TV, Internet, mobile: up, up, up
Source:Three Screens of Increased Viewing
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AKQA Mobile, the mobile division of the global independent creative agency and dotMobi, announced the results of an extensive consumer study of mobile Internet usage and attitudes. Conducted by the AKQA’s Research & Insights department in conjunction with dotMobi, the survey reveals key insights into the importance of a better mobile Web for consumers in [...]
Nearly half of African Americans have accessed the Internet from a mobile device, according to a new Pew report.
Source:African Americans Most Active Users of Mobile Web
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According to AdMob, there are many similarities between iPhone and iPod touch users in the US, especially in the demographic makeup of each group in areas such as age and household income. iPhone users are generally older. 69% of iPod touch users are between 13-24 years of age, while this same age segment represents just [...]
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