Omnicom Media Group (OMG) will offer clients “advanced targeting” similar to the rich media and video display targeting services Interpublic Group’s Mediabrands unveiled with Cadreon earlier this month, according to OMG Digital CEO Matt Spiegel.
Source:Omnicom Readies Behavioral Targeting Services Suite
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Interpublic Group’s Initiative has appointed former TBWAChiatDay exec Shane Ankeney as its new executive vice president and managing director, U.S., where he will be responsible for planning, research and strategy. Ankeney defined his role at Initiative as a “quest for the definition of the ‘new’ communications agency of the future.”
Source:Initiative Appoints 'Media Arts Guru' Ankeney [...]
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