Our recent case study about Level 3 Communications’ video eBook highlighted a great tactic for getting non-marketing colleagues to help create marketing content. It can be hard to convince a busy VP or engineering-type to write something for you, but they’ll often agree to be interviewed on a subject for a video or audio piece. [...]
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Tag Archive: Interviewing
Market Research via Social Media
Consumers are expressing themselves in thousands of ways online, including in videos, images, forums, and blogs. The diary-like style of blogs can offer unique insight into a person’s life and opinions. And, since they’re written in text, they can be more easily aggregated and mined for insights than other media, such as video. I [...]
Boost Subscriptions by Testing the Access Model
It’s easy to say *testing the access model* is a key to making money from content on the web. Most of you know, that’s easier said than done. After interviewing Rob Grimshaw, Managing Director of FT.com, about the website’s stellar performance of lifting paid subscriptions and registered users last year, that’s the tactic that stuck [...]
Make Email and Social Media Work Together: Interview with Sergio Balegno
Whenever a new technology or channel emerges on the marketing landscape, debate inevitably follows over its impact on traditional tactics. Not surprisingly, the rise of social media marketing has sparked questions over whether these channels will diminish the importance of email as a means to reach customers and prospects. I recently raised the topic with [...]
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