Within the past month, two tech leaders have made investments in mobile to the tune of more than $1 billion. these investments will likely support search and display advertising. Patrick Moorhead, vice president and director of mobile platforms at agency Draftcb, says if he hears one more client say “I don’t think mobile is a [...]
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Tag Archive: investments
BT Thrives In Economic Downturn
Thank goodness for the economic downturn. Sounds crazy, right? But without tighter ad budgets, marketers might not have realized the importance of quantifying ad campaigns as quickly as they did. Perhaps that realization also fueled investments in companies with the technology to target marketing and advertising campaigns. In one example of how the recession has [...]
How Marketers Can Gain ROI From BT Campaigns
Despite promises that behavioral targeting allows marketers to hit the mark, few have seen the return on investments they should from campaigns, according to a recent report from Forrester Research. The report, "Five Ways To Improve The ROI Of Your Behavioral Targeting Campaigns," suggests that nearly one-quarter of all interactive marketers use BT. That number [...]
Coke’s Industry-Shaking Mobile Move
Coca-Cola’s mobile initiative is expected to drive interest and awareness from other brands to invest in mobile. But there are still challenges to overcome.
Source:Coke’s Industry-Shaking Mobile Move
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How to socialize your email campaign
Email and social networks are complementary channels, and marketers who manage them in an integrated fashion will experience the best returns on their investments.
Source:How to socialize your email campaign
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