One of the real challenges for brands trying to effect a meaningful app strategy is that the platform requires them to become publishers. An app is only as good as the content that flows through it. Too many first-generation branded apps had the half-life of a kids' birthday party swag bag: fleeting, disposable, easily breakable. ...
Tag Archive: Ipad
Mobile Insider: Targeting The Conversation
Every year around iPhone upgrade time, my daughter and I seem to have the same conversation, regardless the platform. This time I was using the textPlus free SMS program. The app has over 6 million downloads across iPhone, iPod Touch, Blackberry, Android and iPad platforms because it gives its young audience what it wants most: ...
Marketing Daily: Audi, IPad Offered Peek Into Le Mans Race
Doug Clark, general manager of social media and marketing for Audi, tells Marketing Daily that the automaker worked with Speed Channel to offer live coverage of the race for the five and a half hours that it was not on Speed TV. He says the in-car footage from the race was also be at AudiUSA.com. ...
Online Media Daily: Pandora Debuts iPad Advertising
Never mind the iAd -- Internet radio service Pandora has launched its own rich media ads for the iPad with Starbucks, Lexus, Budweiser, Chase and ATandT on board as initial sponsors. The new ad capability extends advertising on the Pandora app from the Web to other portable devices including the iPhone to the new Apple ...
Mobile Insider: Is Print Ready For IPad?
A story in yesterday's Financial Times suggests that European print publishers are not ready to rush onto the iPad as the Apple device launches in Europe this month. Digital Media Correspondent Tim Bradshaw says that early responses to U.S. newspapers and magazine on the iPad have been mixed. One analyst says the magazine apps ...
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