Hearst Corp. last week unveiled its “let a thousand flowers bloom” approach to creating digital content for the iPhone. The magazine publisher plans to churn out thousands of iPhone applications focused on niche topics within categories such as celebrities, food, hobbies, and sports. Hearst’s LMK (”let me know”) applications unit has already released some 70 [...]
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Tag Archive: Iphone
Online Media Daily: Forget the Sex Apps – Users Turn To iPhone For Dating, Health
With Apple clearing out all those sex-themed apps from the App Store, it makes you wonder what else people are doing with their iPhones. According to a new study by Greystripe, plotting romance and staying healthy are two of the more popular activities. The mobile ad network found that more than half (51%) of [...]
Mobile Marketing Daily: Don't Forget the iPod
The iPod shouldn’t be thought of by marketers as merely an afterthought in relation to the iPhone, especially when it comes to advertising in applications and games. New research shows that they used differently. Web surfing on the iPhone tends to peak during the week, while that on the iPod peaks on the weekend. Dayparting [...]
Online Media Daily: Disney Pushes 'Alice' Through The Mobile Looking Glass
Has Disney gone down the rabbit hole? The mobile effort behind Tim Burton’s 3D update of the Disney classic “Alice In Wonderland” features games, digital greeting cards and video packaged in motion-sensitive ads. The iPhone-centric mobile push behind the movie may be nothing though, compared to plans Disney has for offering content through the forthcoming [...]
Mobile Marketing Daily: Is Apple Out To Control In-App Advertising?
A warning from Apple it will ban iPhone applications with advertising linked to a user’s location is rippling through the tech blogosphere in light of the company’s recent acquisition of mobile ad network Quattro Wireless.
Source:Mobile Marketing Daily: Is Apple Out To Control In-App Advertising?
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