Older users take to Net as younger ones pioneer new territory
Source:US Web Usage Landscape Is Shifting
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Tag Archive: Landscape
US Web Usage Landscape Is Shifting
B2B Marketing Book Review and Commentary, Part 2
Last week, I posted Part 1 of my book review of Steven Wood’s Digital Body Language book. It covered how the landscape of B2B, complex sales, and marketing has changed because of rapid developments in the Online world, and what the Digital Body Language (DBL) concept is.
In this post, I’ll wrap…
Source:B2B Marketing Book Review and [...]
Flash-Forward
My favorite new TV drama this fall centers around a global incident in which every person on earth dropped into a state of unconsciousness for exactly 2 minutes and 17 seconds. During that time, everyone mentally “flashed forward” to the exact same time, six months into the future. The characters see a variety of different [...]
Your Cognac, Sir
The notion of a “digital valet” has been in the air for a long time. In recent years I have heard marketers , semantic Internet researchers, and futurists all predict a “brain-like Web” that can create “concierge” services. In this model, our online browsing and shopping behaviors are layered on top of our social [...]
10 Branding Trends for 2010: Value is the New Black
Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, and will increase pressure to prove how and why branded products deliver value, according to (pdf) Dr. Robert Passikoff, president of Brand Keys.
Using what Passikoff [...]
Source:10 [...]
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