I’ve been working with a salesperson at a branded Web site over the past two months or so about an upcoming campaign. The process has been going OK, but the approvals for creative have been slow, so the launch date is a moving target. My client gave me a call, asking me about [...]
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Tag Archive: Launch
Pay Walls Are Smart Rationing: The Goldilocks Principle
Rationing has been made a dirty word in the healthcare debate. But appropriate and successful rationing has been in effect for years in the publishing world, only we haven’t expressed it that way. Most of the commentary on the New York Times announcement about its so-called “metered service” set for launch in 2011 has [...]
Mobile Marketing Daily: Sacred Tablet Won't Be Newspaper Savior
Don’t count on the imminent launch of the Apple tablet, or any tablet device for that matter, to save newspapers. So says Gartner analyst Allen Weiner in a recent analysis tempering high hopes about the tablet as the instrument of a newspaper industry revival.
Source:Mobile Marketing Daily: Sacred Tablet Won't Be Newspaper Savior
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Online Media Daily: Take That, Apple: Kindle Introduces Apps
Amazon Thursday announced the release of software development tools for its Kindle e-reader that will let developers create and eventually sell their own applications for the device. Amazon’s launch of Kindle apps comes only days before the expected debut of Apple’s tablet computer, likely to be the Kindle’s most formidable competitor to date. It also [...]
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