More than three in 10 (32%) small-business advertisers plan to include social media in their marketing mix in the next 12 months by using a page on a social networking site such as Facebook, Linkedin or MySpace, according to the latest wave of BIA/Kelsey’s Local Commerce Monitor study.
The study also explored other forms [...]
Source:Only [...]
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Tag Archive: Linkedin
Only 9% of SMBs Use Twitter for Marketing
Affluent, Urban More Likely to Use SocNets
Online Americans using social networks such as Facebook, MySpace and LinkedIn are more likely to be more affluent and more urban than the average American, according to a study of social networker demographics by Nielsen Claritas, which provides in-depth segmentation analysis of consumer behavior.
Facebook vs MySpace
Through Claritas, Nielsen defines US households in terms of [...]
Source:Affluent, [...]
Ad Strategies in the Down Economy
Well over half of marketers report that they’re using strategies that emphasize value propositions–such as sales, coupons and discounts–to pull through the down economy. The data comes from a collaborative survey from LinkedIn and Harris Interactive, published last week.
The survey queried 1,015 advertisers between June 22 and June 30, and 2,025 adult consumers between June [...]
How the Old, the Young and Everyone in Between Uses Social Networks – eMarketer
Social networkers utilize popular Websites such as MySpace, Facebook, Twitter and LinkedIn in different ways depending on their age.
Source: How the Old, the Young and Everyone in Between Uses Social Networks – eMarketer
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