More than three in 10 (32%) small-business advertisers plan to include social media in their marketing mix in the next 12 months by using a page on a social networking site such as Facebook, Linkedin or MySpace, according to the latest wave of BIA/Kelsey’s Local Commerce Monitor study.
The study also explored other forms [...]
Source:Only [...]
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Tag Archive: Local Commerce
Only 9% of SMBs Use Twitter for Marketing
Online Media Ad/Promo Use Eclipses Traditional Among SMBs
For the first time, the small and mid-sized businesses using online media for advertising/promotion has eclipsed the percentage using traditional media, reports The Kelsey Group and ConStat (viaMarketingVOX).The ongoing Local Commerce Monitor study examines SMBs and how they spend ad and promotional budgets. The report also found:
SMBs reduced spend on ads and promotion 23.5% [...]
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