Don’t let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. …
Source:Top International Search Marketing Failures to Avoid in 2010, Part 2
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For anyone who remembers one of my early articles from last year, titled “Our Little Baby has Grown Up,” this article’s title should have better context. It was from Paula Lynn (thanks for the title) and was in response to my thoughts on the evolution of local search and Yellow Pages. She was [...]
Bing could replace Google as the default iPhone search engine. What impact might this have on mobile local search? …
Source:Apple/Google Turf Battle Rages On: Mobile Search on the Block
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Source:Around the Net in Search Marketing: Local Search To Shift In 2010
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Though 2009 was a tough year for some Yellow Pages directory publishers, the industry is entering 2010 with “fresh optimism,” according to Neg Norton, president of the Yellow Pages Association (YPA), who noted that small businesses are beginning to show signs of recovery and growth. At the same time, publishers are diversifying their business models [...]
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