At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How you help your soon-to-be former employer during this time says a lot about you as a professional. …
Source:Passing The Torch as an SEO Manager
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Now that a bit of the fervor over branded apps has died down, it has become clearer to a lot of marketers that not every brand translates easily into the kind of utility consumers really want on their phone. Some publishers tell me that they are getting a lot of interest from marketers who want [...]
Back in the day… Yeah, here I go again, waxing nostalgic for those early days of behavioral targeting when someone like me found it a lot easier to cover the field. Interview Bill Gossman at Revenue Science and Dave Morgan at Tacoda. Grab a few minutes with someone at Dow Jones or [...]
Every time I see a button or text link that includes or says “click here,” I pull 10 hairs out of my head. I have a lot of hair, so the good news is that I won’t go bald anytime soon. It’s troubling to see that so many…
Source:“Click Here” Makes Me Rip My Hair Out
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A lot of people who call us want to know what the average conversion rate is for a particular industry, because they’re trying to assess whether their website could be performing better and could therefore benefit from website optimization.
The problem is that there isn’t a one size fits all answer…
Source:There Is No One-Size-Fits-All Conversion Rate
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