Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
Most Marketers Use Online Data
Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high
proportion of respondents (75%) use or [...]
Articles and reports (online marketing, search engine optimization, internet best practices), software and resources, google ranking infos resources, tips & tricks, and a lot more...
Tag Archive: marketers
Marketers Use Web Data in Offer Decisions
Is Europe Catching Up to the U.S. in Email Marketing Skill? Was it Ever Behind?
Three years ago, I had lunch with a pair of European email marketers who were attending our Email Summit in Miami. They’d traveled all the way across the ocean to learn about advanced email techniques from U.S.-based marketers who were, in their opinion, way ahead of their peers in Europe.
At the time, they told [...]
Source:Is [...]
Optimize that Conversion Rate Before It’s Too Late
This post is dedicated to online marketers and small business owners out there who make money from their website, but have not yet kicked off a formal online marketing and website optimization program. For those who have, good job, and there may be other Grok posts more useful to you…
Source:Optimize that Conversion Rate Before It’s [...]
An Industry Named 'Sue': Let's Just Ditch 'Behavioral'
You folks reading this are advertisers and marketers, right? You know the importance of good branding, yes? Then can someone tell me how you of all people ended up branding a critical component of digital marketing’s future with such a terrible name?
Source:An Industry Named 'Sue': Let's Just Ditch 'Behavioral'
Share and Enjoy:
Mobile Marketing Daily: Don't Rush Move to Mobile Coupons
Target last month said it was the first major retailer to let shoppers nationwide access gift card accounts from smartphones, and have the barcode scanned at checkout. On Wednesday the company said it had another first among retail chains: offering scannable mobile coupons directly to customers that they can redeem via barcode at checkout. Other [...]
What's in it ?
