As the mobile market continues to grow, mobile advertising opportunities are growing right along with it. The capabilities of the ads, too, are quickly expanding.
This week the Mobile Marketing Association released a Rich Media Mobile Advertising whitepaper. You can take a look at the free six-page guide to get a quick introduction to the types [...]
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Tag Archive: Marketing Association
Rich Media Mobile Ads
How to create an award-winning mobile campaign
With the Mobile Marketing Association announcing the winners of the MMA Awards this week, mobiThinking asked eight seasoned mobile awards judges for their hot tips for creating a successful and award-winning campaign.
Why should you want to win an award?
For the brand – it’s great publicity for your mobile service. Highlight your innovation to consumers. [...]
Online Media Daily: MMA Unveils New Definition Of 'Mobile Marketing'
The Mobile Marketing Association Tuesday released revisions to its definition of “mobile marketing.” The new definition is: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
Source:Online Media Daily: MMA Unveils New Definition Of 'Mobile Marketing'
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Online Media Daily: Mobile Advertising Becoming Line Item In Brand Media Buys
When a mobile phone that spends 18 hours in someone’s pocket or purse makes a noise, they stop what they’re doing and service the device. “That’s a marketer’s dream,” Michael Wehrs, president and chief executive officer for the Mobile Marketing Association, tells Online Media Daily. People develop a personal attachment to the device, so they [...]
Judge for yourself: the campaigns of Mobile Dreams Factory
mobiThinking caught up with Alberto Benbunan, corporate development director of award-winning agency Mobile Dreams Factory. We asked him to share with you the video case studies that helped put the Spanish mobile-marketing agency into the spotlight at the 2008 Mobile Marketing Association Awards. So if you weren’t on the MMA judging panel, now is your [...]
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