Our recent case study about Level 3 Communications’ video eBook highlighted a great tactic for getting non-marketing colleagues to help create marketing content. It can be hard to convince a busy VP or engineering-type to write something for you, but they’ll often agree to be interviewed on a subject for a video or audio piece. [...]
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Tag Archive: Marketing Content
Mobile Marketing Discovery Tactics for the Mobile Web
On the mobile Web, many users still do not know how to find the content they want.
This is a real handicap for marketers looking to exploit the range and reach of the mobile Web through mobile marketing– and Forrester estimates that 83 per cent of marketers want to do just that.
The Key Benefits of [...]
What's in it ?
