The core of FutureNow’s service offering is helping clients persuade their visitors to move from one stage in their buying process to the next, to ultimately convert more visitors into customers. One common question we get from B2B marketers is how to design marketing efforts that “graduate” their prospects from…
Source:Graduating Prospects: Getting the Most Out [...]
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Tag Archive: marketing efforts
Graduating Prospects: Getting the Most Out of Your Customer Information Form
Don’t Optimize First and Ask Questions Later
One of the things I’m looking forward to in 2010 is more and more people getting involved in optimizing their online marketing efforts. This past year was really exciting in terms of Optimization gaining momentum (and budget) among many, many online marketing organizations. It is, after all, the…
Source:Don’t Optimize First and Ask Questions Later
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Content Targeting: Helpful Tool or Money Pit?
Yesterday, Brendan Regan and myself were looking into a client’s marketing efforts in Google Analytics and found something extremely disturbing–they were using Google’s AdWords content targeting as their primary means of paid traffic. Nearly half of their traffic was coming through paid search, and of that half, around 80% was content targeting. In…
Source:Content Targeting: [...]
All Aces: Overlapping your Marketing Efforts for Better Results
Generating targeted traffic and conducting website optimization are critical to increasing online sales. Ok, yeah, you already know that
But did you know that traffic generation and website optimization aren’t mutually exclusive? There are tactics that will help you accomplish both goals at the same time, and one FutureNow Partner recently spoke to…
Source:All Aces: [...]
The 120 Second Visitor
The seconds pass by in your visitor’s mind as they arrive to your website. If they don’t bounce immediately because of poorly targeted marketing efforts and sucky landing pages, you’ll still be lucky if they’ll stick around for the next 2 minutes. It’s like every visitor to your website has…
Source:The 120 Second Visitor
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