Generating targeted traffic and conducting website optimization are critical to increasing online sales. Ok, yeah, you already know that But did you know that traffic generation and website optimization aren’t mutually exclusive? There are tactics that will help you accomplish both goals ...
Tag Archive: marketing efforts
The 120 Second Visitor
The seconds pass by in your visitor’s mind as they arrive to your website. If they don’t bounce immediately because of poorly targeted marketing efforts and sucky landing pages, you’ll still be lucky if they’ll stick around for the next 2 minutes. It’s like every visitor to ...
Is Google the Lazy Man's Marketing Method?
Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? ...Source:Is Google the Lazy Man's Marketing Method?
The Future of Affiliate Marketing
Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. What the industry needs is a new kind of affiliate marketing network. ...Source:The Future of Affiliate Marketing
Improving ROI: 5 Insights
Return on investment is top of mind for marketers these days as most marketing efforts come under the scrutiny of ROI justification. Here are a few insights gleaned from an interview with Jim Lenskold, President of the Lenskold Group, about how to improve and optimize the measurement of marketing ROI: 1. The biggest challenge in improving marketing ...
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