Last week, I sat in on a webinar presented by HubSpot and MarketingSherpa that discussed the importance of inbound marketing tactics for B2B lead generation. Sherpa’s research director, Stefan Tornquist, and Rick Burnes, Inbound Marketing Manager, HubSpot, shared data and real-life examples of how the combination of relevant content, social media and search engine optimization [...]
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Tag Archive: Marketing Manager
More Efficient Marketing
“In a bad economy, the last thing you want to cut back on is marketing,” says Jeremy Farber, President and Founder, PC Recycler.
Farber’s team added between 20% and 30% to its marketing budget over the last year to avoid losing ground, and in hopes of gaining market share, he says. That created several new processes [...]
How Bob Evans Farms Milks Social Media
Stephanie Busack Digital Marketing Manager Bob Evans Farms
Source:How Bob Evans Farms Milks Social Media
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