Every client I talk to who’s using Pay Per Click (PPC) as part of their online marketing mix voices some level of concern about cost and ROI, and for good reason. With PPC, there seems to be a thousand different ways to spend too much money for not enough return.
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At this summer’s OMMA Behavioral and this fall’s OMMA AdNets conferences, references to “attribution” popped up frequently, as marketers bemoaned their inability to successfully track where their buys were having the most effect in a campaign. Unless you know whether that direct mailing piece or that out-of-home exposure, that portal banner ad or that email [...]
More than three in 10 (32%) small-business advertisers plan to include social media in their marketing mix in the next 12 months by using a page on a social networking site such as Facebook, Linkedin or MySpace, according to the latest wave of BIA/Kelsey’s Local Commerce Monitor study.
The study also explored other forms [...]
Source:Only [...]
Social media big winner in marketing mix
Source:Customer Acquisition and Retention Top Priorities
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Many businesses want to integrate social media into their marketing mix, but aren’t sure where to start. Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. …
Source:Developing a Social Media Strategy 101, Part 1
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