Tag Archive: Marketing Online

B2B Online Marketing Holds Strong Growth Potential

B2B online marketing was worth $3 billion in 2009 and should grow at an annual compound rate of 12% to 2013, according to a new report from strategy consulting firm AMR International.
Social media spending is forecast to rise the most dramatically during the next three years, with a 21% compound annual growth rate. Other individual [...]

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Online Media Daily: Mobile Advertising Becoming Line Item In Brand Media Buys

When a mobile phone that spends 18 hours in someone’s pocket or purse makes a noise, they stop what they’re doing and service the device. “That’s a marketer’s dream,” Michael Wehrs, president and chief executive officer for the Mobile Marketing Association, tells Online Media Daily. People develop a personal attachment to the device, so they [...]

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Marketing Daily: Altoids, Fox Partner On Online And Mobile Series

Making the series available to fans “on the go” via mobile phone (depending on their specific device and wireless capabilities), as well as on their computers, “furthers the evolution” of branded entertainment series, Michael Wallen, VP and creative director for Fox Mobile Studios, tells Marketing Daily.
Source:Marketing Daily: Altoids, Fox Partner On Online And Mobile [...]

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Is Google the Lazy Man's Marketing Method?

Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? …
Source:Is Google the Lazy Man's Marketing Method?

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European Online Marketing Tactics

Online? Ja! Da! Oui! Si! Jolly right!
Source:European Online Marketing Tactics

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