Making the series available to fans “on the go” via mobile phone (depending on their specific device and wireless capabilities), as well as on their computers, “furthers the evolution” of branded entertainment series, Michael Wallen, VP and creative director for Fox Mobile Studios, tells Marketing Daily.
Source:Marketing Daily: Altoids, Fox Partner On Online And Mobile [...]
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Tags: Altoids, Branded Entertainment, Computers, Creative Director, Director Marketing, Entertainment Series, Evolution, Fans, Fox Studios, Marketing Online, Marketing Partner, Michael Wallen, Mobile Marketing, Mobile Phone, Mobile Series, Mobile Studios, Source Marketing, vp, Wireless Capabilities
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