“The philosophy is to help attendees have a better experience, whether through providing a station to charge batteries, giving them a chance to take a ride, or a ride downtown from the airport,” says GM’s Christopher Barger. “The idea is to contribute to what people are there to do rather than brand all over the [...]
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Tag Archive: Marketing Social
Integrate SMS and Social Marketing
Two of the latest marketing trends–social networking and SMS messaging–are becoming routine for some marketers. The tactics’ roles in a company’s overall marketing strategy are becoming more clearly defined.
Chad Hallert, Director, Ecommerce, Eldorado Hotel Casino, and his team have experimented with building and promoting to a list of SMS subscribers since early 2009. In some [...]
Marketing, Not Ads, Fuels Social Spending Growth
Focus on word-of-mouth and earned media
Source:Marketing, Not Ads, Fuels Social Spending Growth
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Search and Social Media: Mom Power Drives Marketing Results
Source:Search and Social Media: Mom Power Drives Marketing Results
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Marketing Tactics vs. Social Media Strategy
Fully research why you’re using a particular social media strategy tactic. Did your agency tell you that you “need” it? Or is your audience there and interacting already, or is there potential for branding and exposure? …
Source:Marketing Tactics vs. Social Media Strategy
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