On the mobile Web, many users still do not know how to find the content they want.
This is a real handicap for marketers looking to exploit the range and reach of the mobile Web through mobile marketing– and Forrester estimates that 83 per cent of marketers want to do just that.
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Tags: best practices, Content Discovery, Dividends, Forrester Estimates, Handicap, marketers, Marketing Content, Marketing Strategy, marketing web, Mobile Marketing, Mobile Web, Web Marketing
A new study released Monday by researchers at Nielsen Norman Group found the mobile Web to be on par with the traditional Internet circa 1994. “It was that bad,” stated usability expert Jakob Nielsen, principal of Nielsen Norman and a co-author of the report.
Source:Mobile Marketing Daily: Report: Mobile Web Is Miserable
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